Customerization is the customization of our products or services through personal interaction between our company and our clients.We customized when it is able to establish a dialogue with individual customers and respond by customizing its products, services, and messages on a one-to-one basis.

         It can also identifying and serving what you perceive as your optimal customers..Customerization requires a company to shift its marketing model from seller-oriented to buyer-oriented. The goal is to help customers better identify what they want. Moreover,it lead to enables companies to have the ability to adapt personalization and one-to-one marketing initiatives for the digital marketing environment. 

             Finally uses a “build-to-order” mass customization process to deliver a product or service that fits the needs of the customer. It is a critical aspect of the emerging new marketing paradigm.